Revive Reviews: The Hollywood Cleanse

Lose 10 lbs in 48 hours!  “For 2 days, enjoy a special formulation of all-natural juices and botanical extracts.  You will flood your body with vitamins, minerals, antioxidants and essential oils that detoxify your body while you shed pounds”.  (from one advertisement for the diet)

For people wanting to lose weight it catches our attention immediately.  The ad completely speaks to our emotional brain if weight loss is desperately something we have been struggling with.  It’s cheap, it is quick— we will see a 10 lb weight loss in two days!  So if we have 20lbs to lose we only need to do this diet for 4 days!  Wow that is incredible!!  Best news I have heard all week!  What do I have to lose?  It’s all natural, rich in botanical extracts-which must be good for us, loaded with vitamins, minerals, antioxidants and it will cleanse my body.  I am in!!

Now here I come in and tell you it doesn’t work.  How dare I say such a thing?  How do I know it doesn’t work?  Have I tried it?  You don’t understand what it’s like to want to desperately lose weight and never see success.  This could be the answer for me; don’t you want me to lose weight?  Isn’t it healthier for me to lose weight regardless how the weight comes off?

These are some of the comments I have heard from people over the years.  It’s funny because usually these comments often come out at a social function where people I have never met hear I am a dietitian and decide at the dinner table to first confirm I am a dietitian and then proceed to tell me I will not approve with what they are doing but they don’t care.  A few times I have almost choked on my food because I was so shocked people assumed I was going to judge them simply because I am a dietitian.

I will never stand in the way of anyone wanting to trial fad diets because I understand human behavior and the strong emotional attachment weight issues bear on our psyche.  I ultimately want people to be successful for the long term and one thing I can guarantee is that any of these cleanses will not give you that.  That’s what makes me so sad.

This cleanse is no different than any of the other ones we have discussed, you will lose more muscle and water weight and in the end there your behavior hasn’t changed.  In about ten years after multiple attempts at the fad diets and more weight gained than lost you realize the negative impact you have had on your health and this is when true behavior change starts to happen.  This is the stage of the majority of weight loss clients we work with as they are ready to make some long term changes to their behavior and stop the yo-yo dieting.

June 20, 2013
Revive Wellness