Farmers Markets – Where Your Food Comes From

In attempt to shift our eating toward locally grown fresh food, the next logical step is to seek food for sale from our local farmers in the growing Farmer’s Market industry. In Canada, a growing number of consumers are seeking out fresh, locally produced foods. A national study done in 2009 revealed that that 92% of consumers believe it is important to purchase food directly from the farmer, and likely even a higher percentage now in 2014. The number one reason why many individuals do not use Farmer’s markets is due to their lack of awareness of where a close by farmers market is located to their residence. Once people do visit their local farmers’ market, 96% of them had an experience that met or exceeded their expectations. In 2009, the impact of Canadian farmers’ markets on the Canadian economy was over $3 billion, indicating the vast potential this industry has with the increasing popularity for locally grown food!

Famers markets support the economy in a variety of ways. Their interaction with customers is more personal and allows valuable consumer feedback to be directly heard. This way vendors can efficiently respond to consumer needs. With this direct participation, individuals are more involved in shaping the food system by supporting the economic survival of primary producers who wish to function outside of the mainstream industrial food structure. With this opportunity, farmers can sell their goods locally thereby benefiting other local businesses in the same vicinity as the farmers market!

Currently there is insufficient consumer marketing for locally grown food, which includes a wide spectrum of business from U-pick stands to farmers’ market establishments with a variety of vendors to choose from.
Local food systems differ from conventional industrialized food systems in the way that:
• Food is grown specifically for local demands versus export of goods, allowing a community to support its own food needs.
Sustainability is inherently increased due to the fact that this type of food system must deal immediately with the consequences of its own decisions made. Local producers are therefore more focused on environmental protection, community development and ethical practice/ treatment of workers.
Food access and security is amplified, as fresh food grown locally is available to consumers within that community versus having to rely on food grown halfway across the world.

Farmers Market Greens

Farmers Markets in Edmonton:

• Beverly Towne Farmers’ Market 40 St & 118 Ave. (4pm-8pm)

• Callingwood Farmers’ Market 69 Ave & 178 St. (2pm-6pm)
• Castledowns Farmers’ Market 11520 – 153 Ave. (4-8pm)
• Southwest Edmonton Farmers’ Market 2019 Leger Rd NW (4:00-7:30pm)

• Westmount Farmers’ Market 111 Ave & Groat Rd (10am-4pm)
• 124 Grand Market 108 Avenue & 124 St. (4-8pm)

• Old Strathcona Farmers’ Market 10310 – 83 Ave (8am-3pm)
• City Market Downtown 104th St. (9am-3pm)
• South Common Farmers’ Market 151 Karl Clark Road (10am-4pm)

• Century Park Market 2423 111 St. NW (9:30am-2:30pm)
• Callingwood Farmers’ Market 69 Ave & 178 St. (10am-3pm)
• South Common Farmers’ Market 151 Karl Clark Road (10am-4pm)